It takes 30+ years to grow a tree and it could be taken down in a minute.

Inspired by research from the scientists at the Royal Botanic Gardens, Kew (RBG Kew), and Botanic Gardens Conservation International (BGCI), and their "10 Golden Rules for Restoring Forests" we now understand that planting the wrong tree in the wrong place could be harmful to the environment.

Nowadays, reforestation is becoming a slogan. Only a small percentage of people get their hands dirty and actually do it. We are not tree planters, but we can donate to people who know how to plant the right tree, in the right place, right NOW. We want to be part of it, to restore our forests.

As simply as that, we formed a team and gathered some lovely jewelry for you. Each purchase means one or more trees will be planted somewhere on Earth. Show your support for tree planting, and fresh air. You will get a gift and so will the Earth.

There is only so much a small team could do. But with your support, trees could go back to where they used to be. It is never too late to start doing the right thing. Let's make this happens TOGETHER.

Here are the 10 golden rules:

  1. Protect existing forests first

  2. Put local people at the heart of tree-planting projects

  3. Maximize biodiversity recovery to meet multiple goals

  4. Select the right area for reforestation

  5. Use natural forest regrowth wherever possible

  6. Select the right tree species that can maximize biodiversity

  7. Make sure the trees are resilient to adapt to a changing climate

  8. Plan ahead

  9. Learn by doing

  10. Make it pay